@article{v011a004, author = {Kempe, David and Kleinberg, Jon and Tardos, \'{E}va}, title = {Maximizing the Spread of Influence through a Social Network}, year = {2015}, pages = {105--147}, doi = {10.4086/toc.2015.v011a004}, publisher = {Theory of Computing}, journal = {Theory of Computing}, volume = {11}, number = {4}, URL = {https://theoryofcomputing.org/articles/v011a004}, }